The problem
The MAZ is serious compounding equipment: a considered, higher-cost purchase that needs support long after the sale. Medisca needed more than a launch page. It needed to position the mixer, prove the business case, answer every objection, then keep owners learning and expanding once they bought.
The approach:
design the whole journey
I built MAZ as a product micro-site, not a single page: a hub plus eight dedicated subpages mapped to a real buyer journey, so discovery, evaluation, purchase, onboarding, and upgrading all feel like the same product.
The hub positions and sells the mixer in one scroll, surfacing the whole ecosystem with layered calls to action.
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Comparison page a side-by-side with a full specification table: data design under a tight brand system.
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ROI calculator a multi-step interactive tool that turns labour savings into a business case.
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Benefits, Innovation Lab, and FAQ pages the ownership ecosystem, the brand-credibility story, and roughly thirty objection-killing answers across seven categories.
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Learning hub and MAZterClass library an education system with a filterable grid of expert-led videos for every skill level.
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Trade-and-upgrade funnel a focused conversion page for growing owners.
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Video support:
The outcome
One coherent product world spanning acquisition, education, retention, and accessory launch: a complete information architecture and customer journey held consistent across nine page templates, not a single campaign.
Phone
+1 514 268 8482
Location
Montreal, Quebec
carl.gebran@gmail.com