The problem
Compounding faced real regulatory uncertainty: revised USP <800> and tighter FDA rules on 503B outsourcing. Medisca wanted to give the industry a platform to learn, participate, and be heard: a recurring call that had to look like a movement and keep producing, monthly, without a redesign each time.
The system: design once, apply everywhere
I built PhLAG as a brand system, not a one-off: an identity (wordmark + a microphone motif for "A Government Affairs Call") and a reusable kit applied to every surface, so the program reads as one credible voice and the next piece ships without redrawing it.
Microsite: a tabbed, single-destination site: Calls/posts/live tweets → Hosts & Guests → Register → Citizen's Petition, with a persistent hero on every tab.
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Episodic social: one card layout, swapping host/guest, episode, and topic, so each monthly call ships on-brand in minutes and the run reads as a body of work.
The outcome
A self-consistent brand system (identity, microsite, petition, registration, and an episodic engine) that let an advocacy program present like a movement and publish a monthly series at speed.
Phone
+1 514 268 8482
Location
Montreal, Quebec
carl.gebran@gmail.com