The problem
 
Compounding mixers are high-consideration equipment, bought on trust and fit rather than impulse. Medisca launched the Samix Constantia platform through a new manufacturer partnership and needed a web home that made an unfamiliar, German-engineered mixer feel proven, easy to evaluate, and easy to buy into, across a family of models, jars, and accessories.
The approach: one hub,
a guided journey
I built Samix as a hub-and-spoke micro-site, not a single landing page. The hub positions the platform and then walks the buyer through discovery, credibility, features, workflow, and conversion, while dedicated product, comparison, and FAQ pages do the deep work. A consistent set of studio product photography runs through every section, so the equipment looks as precise as it claims to be.
Product photography: a consistent studio system for the Constantia mixer, jars, starter set, and accessories: clean, repeatable angles used as the full-width hero, the product showcase grid, and the feature and workflow sections.
Information architecture: a hub plus product pages (Constantia, Constantia S, jars, starter set, adapters), a model-comparison page, and a categorized FAQ, all mapped to a real buying journey.
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The journey: a ten-section hub scroll: hero positioning, four-product showcase, partnership credibility, "built to perform" features, direct-to-jar workflow, complete starter set, compatible devices (UnoDose, MD dispensers, Topi-CLICK Micro), compare-and-FAQ decision support, chairman endorsement, and a "get in touch" close.
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Comparison & decision UX: a three-model comparison (ES500, Constantia, Constantia S) as cards plus a full spec table, and an eight-category FAQ that answers objections before the buyer has to ask.
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Video support:
The outcome
A complete product micro-site that presents a partner-built mixer as a Medisca flagship: photography, architecture, and a guided journey working together so a high-consideration purchase reads as clear, credible, and easy to start.
Phone
 
+1 514 268 8482
 
Location
Montreal, Quebec
 
carl.gebran@gmail.com