Explore Samix
Samix: one idea, every channel.
A launch that turned a commodity compounding jar into a brand — one creative idea carried from the product page to every ad size, social, and the inbox.
The problem
Compounding jars are a commodity, usually marketed like spec sheets. Medisca needed to launch Samix behind a limited-time offer and make a plastic jar feel premium — with one idea holding up across a long product page, a full ad-size set, social, and email.
The idea — make the product the pattern
Samix caps are colour-coded by size. I turned that spec into the visual language: bright caps scattered like confetti on a clean white field — premium, energetic, recognizable in half a second, at any size.
The work
Web/UX — a product page that sells: offer, unit comparison, specs, starter packs, buy; responsive across desktop, tablet, and dashboard.
Paid — the concept production-tested across the full ad-size matrix, legible from a full-screen story down to a 320×50 banner.
Social & email — one layout system running the "Up to 20% off" offer, one CTA: Buy & Save.
Brand film — Evolution of the Mortar and Pestle, positioning Samix as the modern successor to pharmacy's oldest tool.
The outcome
One creative idea, shipped end to end — product page, full ad matrix, social, email, and a film — coherent on every surface.
Phone
+1 514 268 8482
Location
Montreal, Quebec
carl.gebran@gmail.com