The problem
A 0.25 mL actuator is a small, easy-to-overlook part. The launch had to make it feel like an event and stay on-brand and legible everywhere — from a full-screen story to a 320×50 banner — all from one idea.
The idea — make the colorways the campaign
The actuator ships in a range of colors, so color is the idea: a high-energy burst of the product's own colorways over a clean splash, turning a clinical part into something premium that reads in half a second.
The work
3D — modelled and rendered the actuator in its full colour range, plus an animation of the actuator clicking onto the tub to complete the product — the CG source feeding the stills and the film.
Paid — built out to the complete ad-size matrix (story, square, landscape + the full IAB banner kit), legible at every crop.
Launch film — the rendered actuators animate over the colour splash, resolving to a Buy Now screen.
The outcome
A complete launch from one bold creative — 3D model → colour-burst ad matrix → launch film — coherent at every placement.
Phone
+1 514 268 8482
Location
Montreal, Quebec
carl.gebran@gmail.com